Alzheimer Society Challenges You To Walk Your Way in May

Winnipeg, MB, April 26, 2021– The Alzheimer Society challenges you to Walk Your Way in May by participating in the IG Wealth Management Walk for Alzheimer’s ONLINE! Go for a walk, run, bike ride or create a fun challenge! The sky’s the limit because together we CAN make a difference for Manitobans living with dementia and their families.

The Walk is the Alzheimer Society’s largest annual, nationwide fundraiser. Last year, Manitobans showed their support by joining the Walk online and raising crucial funds that allowed the Society to shift many of their services online, continuing to meet the needs of people living with dementia and their caregivers.

“We’re calling on all Manitobans to show their support by walking online,” says Wendy Schettler, CEO, Alzheimer Society of Manitoba. “It’s critical that we all get behind this cause and raise as much as possible so the Alzheimer Society can continue to help those affected overcome the challenges of dementia and live to their fullest.”

By 2031, the number of Canadians with dementia will increase by nearly 70 percent and we have yet to find a cure. More funds are required to meet the growing demand for life-changing programs and services, including education, support groups and community programs for people with dementia and their caregivers.

One family plans to head out on a beautiful, winding trail near Beausejour for this year’s Walk. “We’re planning the greatest time ever, and we’ll make some amazing memories while we do it. That’s what my dad would do!” says Cristy Law, whose entire clan will gather in honour of their patriarch, Terry Law, who has Alzheimer’s disease.

The Society is excited to see the unique ways that people are participating online. While we can’t all participate in the same place for this year’s fundraiser, we can still come together virtually to support families living with dementia.

“IG is proud to support the Alzheimer Society and their efforts to raise awareness and funds to find a cure,” says Damon Murchison, President and CEO, IG Wealth Management. “We all know someone who has been touched by dementia and are aware of the significant impact it can have on those coping with the disease, their families and caregivers. Our employees and consultants look forward to the Walk every year and are committed to supporting the communities in which we live and work.”

No one should have to face this disease alone. By joining the IG Wealth Management Walk for Alzheimer’s, you make a positive difference in the lives of people living with dementia and their families. Get involved:

– Sign up individually, with your family, or create a team at

– Take a photo or video, upload it to social media and include the hashtag #IGWalkForAlz.

– Join the live broadcast on the Alzheimer Society of Canada’s Facebook page on Sunday, May 30 where we’ll share stories from walk participants across the country and celebrate together.

– Most of all, have fun raising money for a fantastic cause!

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